conair brushes redesigned
CONAIR has been in the brushes game for a very long time. Naturally there comes a time when some of the packaging on the shelf looks a bit dated. That time came in 2021 for these 4 lines, Tourmaline, Performers, Mega Ceramic, and Classic Wood. The challenge was to create new packaging with fresh, modern visuals that dont completely abandon the look and feel that came before as we still want consumers to recognize these lines on the shelf. These new designs have much stronger typography and treatment of color and layout. Based on a consumer survey conducted by CONAIR’s marketing team, people have responded very positively towards the “heads up” layout that sits the brushes upright on the rack and highlights each line’s value statements.
role: Designer
