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hey, my name is joe rinaldi

and thanks for checking out my work!

For me, being a creator isn’t just a job, it’s my life. Being a designer doesn’t begin and end at a computer screen. Everywhere I go I see the beauty in the little details that most people don’t have the time to stop and look at.

For 5 and half years, I’ve been at Conair Corp, becoming a lead designer on the Scunci, Allegro, Brushes, and Grooming brands. I’m constantly thinking of how I can push the boundaries and move the brands I lead forward. Keeping up with fashion, tech and aesthetic trends is a constantly moving target and a never ending challenge that I fully embrace. Even when designing boxes, I try to think outside of them. (wow what a bad pun).

I’ve just relocated to Southbridge MA, an hour outside of Boston, and I’m thrilled to break new ground. When I’m not designing you’ll likely find me creating costumes and props for conventions, working behind and in front of the camera on indy film projects, traveling to new countries with my fiance (especially ones with Disney Parks) or just relaxing by mixing up some craft cocktails in my home bar.