JINGLEBALL EVENT
The Jingle Ball is a concert created more than 20 years ago by New York Z100, the most listened-to pop music station in the country. Prodced today by iHeart radio, it remains one of the biggest concerts of the holiday season in New York City. The z100 All Access Lounge is a pre-event hosted at the Hammerstein Ballroom. Scunci secured space at the event top of the event in the balcony for product giveaways, raffles, and makeovers. I developed the bright bokeh look and feel to invoke the holiday spirit with a rock-star flare, “rock into the holiday” and “rock your look” tagline, and logo lockup. I also was tasked with traveling into New York City to facilitate the load-in and installation of Scunci’s lounge area.
