PROFESSIONISTA BY TARTAN AND TWINE
Professionista is a line developed under the Tartan and Twine brand for Allegro bags. Retailed by Ulta as a product developed for professional stylists and salons, the line called for a sleek, modern, sophisticated look with shades of black and highlights of gold. Revamped from a mini booklet to a hangtag and belly band meant that economy of space and messaging was paramount. Internal views of the bags had to be included as well as callouts for special features to make sure the consumer understood the value of each product.
